Wednesday, July 31, 2013

Style: Neon Bright!

Heya! I was inspired to style bright neon colours by last weeks Fashion Magazine Style Panel post on How to Wear Neon. I usually stay away from whole outfits in bright neon colours but instead, I like to add "pops' of colour, through details and accessories, like a little p.s!

Tuesday, July 30, 2013

Shopping: Shoe Wonderland!

Heya! Has anyone been to The Hudson Bay store on Queen Street lately? It has undergone a major transformation! 

Sunday, July 28, 2013

Event: New Ring, Necklace And Nails...Oh My!

Last Saturday, I arrived at The Shop for Jayu fresh collection launch popup sale, with one rule: Must only buy 1 item. Well of course that rule went out the window the moment I stepped through the doors at The Gladstone Hotel. I was welcomed right away and left to browse the beautiful displays of silver, gold, brass, and coloured jewels. I was a little surprised at the prices: Shop for Jayu advertises their designs for $60 or less, and there were several pieces that were more than $60. But they were still great prices for beautiful pieces and were less than $100!

Saturday, July 27, 2013

Style: I Spotted My Inner Degrassi Kid!


Heya! It seems polka dots can be spotted making a come back in almost every store over the past few months. Even though this trend has been around for a while, I have been trying to avoid it. Polka dots are not my favourite pattern, it just brings back a lot of memories, of an awkward childhood. But recently I've decided to embrace the dots and the era they remind me of, and not only style one but two outfits like it was 1991(again)! Hello Degrassi!

Friday, July 26, 2013

Event: Green Carpet Event!

Looking for something to do tomorrow? Come on down to the Gladstone Hotel for The Shop For Jayu Fresh Collection Launch shopping event! It's going to be amazing! 

Thursday, July 25, 2013

Style: Rocker Chic!

Heya! Bring out your inner rocker chick and don't be afraid to wear leather (or faux leather) in the summer! Leather is a great fabric that oozes coolness even in the heat of summer. Just wear it sparingly and pair it with bright pieces to make it feel more summery.

Tuesday, July 23, 2013

Style: My Thrifty New Outfit!

Heya! Who says you need to spend a lot of money to look like a million bucks?! All you need is a little creativity, some vision, and an excellent eye for fashion. Look at my new outfit! This whole ensemble cost $27.49 (Canadian)! 

Monday, July 22, 2013

Beauty: Unperfect Bun Tail Maker!

Heya! I made a trip to the dollar store yesterday to pick up a few odds and ends (why is it you always end up spending more money than you anticipated at that store?!) and I came upon this product. "Makes the perfect bun" the package stated, and since I'm always on the look out for new hair accessories and I was tired of spending too much money on products that don't work, I figured I'd give the perfectly pictured buns on the dollar store package a try. I shouldn't have listened to the buns. 

Saturday, July 20, 2013

Event: J.T takes T.O!

A few days ago Justin Timberlake and his best friend and business partner Trace Ayala, made an appearance at The Hudson Bay Store downtown Toronto. They were there to promote the expansion of their clothing line, WilliamRast  into all of The Bay's 90 stores. 

Timberlake making an appearance has squashed rumours that he was giving up on his clothing line, that was once named "Brand of The Year" by the AAFA. JT described WilliamRast, which is named after both Timberlake's and Ayala's grandfathers, of having a "rock and roll vibe", which translates into lots of denim, graphic tee's, some cool animal prints, and vegan leather.  
P.s!: WilliamRast is on sale right now at the Queen Street store, with some of the pieces already on clearance!


Thursday, July 18, 2013

Style: New Outfit Styled!

Heya! Check out a new outfit I created with some old pieces from my closet! 

If your closet is like mine, you have a lot of great items that are a few months (or years) old.  All you need is some creative thinking and try to pair some of those pieces together to create a whole new outfit! The black tank dress is a basic that most women have in their summer wardrobe, and put that underneath a bright patterned sheer blouse with a fabulous belt and trendy sandals (like the gladiator ones I got on clearance at Urban Outfitters) and now I (and you) have a fabulous new summer outfit!  

And P.s!: Add a fun accessory to your hair (like my purple feathers) to give your hairstyle a quick update too!


Sunday, July 14, 2013

Style: An Old Dress Made New(ish)!

Heya! I love this sundress I bought several years ago from one of my favourite stores downtown Toronto, called The Embellished Room. It's lightweight, so it's perfect for those hot and sticky summer days, the colour and fit are lovely, and it only cost me $30! 

And P.s!: To add some interest and to make the dress feel like new again, I added some fun accessories I picked up at Ardene! Voila! What's old is new again!


Saturday, July 13, 2013

Event: My New Summer Fling!

Teacup used to display Jewelry
On Thursday night I went to a private shopping party, accompanied by my always fabulously dressed friend, Scotty (boom botty :). The party was celebrating the 4th anniversary of the clothing store, The Coal Miner's Daughter and was co hosted by online fashion blogger The Dainty Girl. I have never been in this store and didn't really know what to expect but, Wow, I am now a new fan of The Coal Miner's Daughter! 

Thursday, July 11, 2013

Lifestyle: City Hall Transforms!

Heya! City Hall transforms into something Fresh and Tasty! Every Wednesday the concrete yard of City Hall turns into a fabulous farmer's market where Ontario grown fruits and vegetables, fresh flowers and home made baked goods are being sold to the sold to the beat of live music on stage! And then on Thursdays, food vendors serve up some international cuisine for $7 or less to some international music on stage! Fresh Wednesdays and Tasty Thursdays will run for the rest of the summer until 2pm!

Tuesday, July 09, 2013

P.s!: Hello!

Let me introduce myself! My name is Melanie and I'm the creative, fashion-savvy gal behind the new blog (and fashion online media powerhouse :) The Purple Scarf. I started my online profile just over a year ago on tumblr, and now I built my own website that went live 2 days ago! Yeah for me (happy dance)! Please follow along as I give my opinions and comments on this crazy fashion industry that I have been apart of for way too many years to count in one of the best cities in the world: Toronto! And I'm not just going to post about clothing style and tips, I love to write about Toronto, events, travel, and anything that sparkles!

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel 

It's going to be a fun and fabulous ride! Come and follow!!!


Sunday, July 07, 2013

Style: Hiking In Style!

Heya! I can't believe Canada Day long weekend has come and gone! I hope everyone enjoyed their weekend. As for me, I went up to Thunder Bay to visit my sister. Thunder Bay is a beautiful place and since my sister is quite an outdoors woman, she took me hiking. I wasn't quite sure how to dress for the woods, my wardrobe screams "hard core city dweller" and I don't even own a pair of running shoes! But being the fashion savvy gal that I am I came up with this:

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